/* Friday: in-store signage on warm paper, with realistic Messages screens. */
:root{
  color-scheme:light;
  --ground:#ffffff;
  --card:#ffffff;
  --ink:#0b0b0b;
  --muted:#5a5a5a;
  --faint:#8a8a8a;
  --line:#e4e4e4;
  --accent:#1f6b45;
  --accent-hover:#175436;
  --black:#0b0b0b;
  --section:clamp(120px,13vw,200px);
  --serif:"EB Garamond","Adobe Garamond Pro",Garamond,Georgia,serif;
  --sans:"Satoshi","Inter",system-ui,sans-serif;
  --ease:cubic-bezier(.16,1,.3,1);
  --pad:clamp(20px,4vw,64px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--ground);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
h1,h2,h3,p,ol,ul,figure{margin:0}
ol,ul{padding:0;list-style:none}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer;padding:0}
a,button,summary{-webkit-tap-highlight-color:transparent}
:focus-visible{outline:2px solid var(--accent);outline-offset:4px;border-radius:4px}
img{display:block;max-width:100%}
.skip-link{position:fixed;left:16px;top:12px;z-index:50;padding:10px 14px;background:var(--card);border-radius:6px;transform:translateY(-200%)}
.skip-link:focus{transform:none}
#main:focus{outline:none}

/* Header */
.site-header{position:sticky;top:0;z-index:20;display:flex;justify-content:space-between;align-items:center;height:72px;padding:0 var(--pad);background:#fff;border-bottom:1px solid transparent;transition:border-color .3s}
.site-header.scrolled{border-bottom-color:var(--line)}
.brand{font-family:"Satoshi",var(--sans);font-weight:700;font-size:30px;letter-spacing:-1.6px;line-height:1}
.brand-small{font-size:22px;letter-spacing:-1px}
.header-left{display:flex;align-items:center;gap:28px}
.header-right{display:flex;align-items:center;gap:28px}
.nav-link{font-size:14px;color:var(--muted);transition:color .2s}
.nav-link:hover{color:var(--ink)}

/* Buttons and links */
.button{display:inline-flex;align-items:center;justify-content:center;gap:14px;min-height:50px;padding:12px 24px;border-radius:999px;background:var(--accent);color:#fff;font-weight:700;font-size:15px;letter-spacing:-.1px;transition:background .2s,transform .2s var(--ease)}
.button:hover{background:var(--accent-hover);transform:translateY(-1px)}
.button:active{transform:none}
.button span{font-weight:400;font-size:19px;line-height:1}
.button-small{min-height:40px;padding:8px 18px;font-size:13px}
.text-link{font-size:15px;font-weight:500;color:var(--ink);text-decoration:underline;text-decoration-color:var(--line);text-underline-offset:6px;text-decoration-thickness:1.5px;transition:text-decoration-color .2s;min-height:44px;display:inline-flex;align-items:center}
.text-link:hover{text-decoration-color:var(--ink)}

/* Type */
.eyebrow,.smallcaps{font-family:var(--sans);font-size:12px;font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
h1,h2{font-family:var(--serif);font-weight:400;letter-spacing:-.012em;color:var(--ink)}
h1{font-size:clamp(46px,5.4vw,82px);line-height:1}
h2{font-size:clamp(34px,3.8vw,56px);line-height:1.05}
h3{font-size:17px;font-weight:700;letter-spacing:-.2px;line-height:1.3}

.visually-hidden{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.lede{font-family:var(--serif);font-size:clamp(20px,1.7vw,25px);line-height:1.4;color:#3a3a3a;max-width:34ch;text-wrap:pretty}
.body-lg{font-size:18px;color:var(--muted);max-width:52ch}

/* Sections: centered, generous spacing */
section{scroll-margin-top:72px;text-align:center}
section>h2{max-width:22ch;margin-inline:auto;text-wrap:balance}
.dark{background:var(--black);color:#fff}
.dark h2,.dark h3{color:#fff}

/* Hero */
.hero{display:flex;flex-direction:column;align-items:center;padding:clamp(80px,10vw,150px) var(--pad) var(--section)}
.hero h1{font-size:clamp(50px,6.6vw,104px);line-height:1;letter-spacing:-.02em;text-wrap:balance}
.hero h1 span{display:block}
.hero .lede{margin:32px auto 48px;max-width:34ch}
.hero-scan{display:flex;align-items:center;gap:14px;margin-top:28px;text-align:left;font-size:13px;color:var(--muted);line-height:1.5}
.hero-scan .qr{width:56px;height:56px}
.hero-figure{margin-top:clamp(80px,9vw,128px)}
.hero-figure .iphone{width:clamp(300px,28vw,380px)}

/* iPhone 16 Pro style device. Frame parts are children of the container, so cqw is the device width. */
.iphone{container-type:inline-size;position:relative;text-align:left;border-radius:15.5% / 7.46%}
.iphone-frame{position:absolute;inset:0;border-radius:inherit;background:#0c0c0d;
  box-shadow:0 0 0 .45cqw #1b1b1c,0 0 0 1.05cqw #a39d92,0 0 0 1.35cqw #6f6a61,0 8cqw 14cqw -6cqw rgba(0,0,0,.35),0 24cqw 40cqw -20cqw rgba(0,0,0,.3)}
.dark .iphone-frame{box-shadow:0 0 0 .45cqw #1b1b1c,0 0 0 1.05cqw #a39d92,0 0 0 1.35cqw #6f6a61,0 20cqw 40cqw -10cqw rgba(255,255,255,.06)}
.iphone-btn{position:absolute;width:1cqw;border-radius:.6cqw;background:linear-gradient(90deg,#6f6a61,#bdb7ac 50%,#7a756c)}
.iphone-btn.power{right:-2.15cqw;top:27%;height:12.5%}
.iphone-btn.action{left:-2.15cqw;top:15.5%;height:4%}
.iphone-btn.vol-up{left:-2.15cqw;top:22.5%;height:7%}
.iphone-btn.vol-down{left:-2.15cqw;top:31%;height:7%}
.iphone>.ios-shot{position:relative;z-index:1;width:auto;margin:3.9cqw}
.iphone .ios-screen{box-shadow:none;border-radius:calc(48 * var(--u))}
.ios-island{position:absolute;z-index:6;top:calc(11 * var(--u));left:50%;width:calc(124 * var(--u));height:calc(36 * var(--u));transform:translateX(-50%);border-radius:calc(20 * var(--u));background:#000}

/* Pillars */
.pillars{max-width:1200px;margin:0 auto;padding:0 var(--pad) var(--section);display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(24px,3vw,48px)}
.pillars>div{display:flex;flex-direction:column;gap:10px}
.pillars h3{font-family:var(--serif);font-weight:400;font-size:28px;letter-spacing:-.01em}
.pillars p{color:var(--muted);font-size:15px}

/* App marquee */
.apps{padding:0 0 var(--section)}
.apps h2{padding:0 var(--pad)}
.marquee{margin-top:clamp(56px,6vw,88px);display:flex;flex-direction:column;gap:16px;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;gap:16px;width:max-content;animation:marquee 70s linear infinite}
.marquee-track.reverse{animation-direction:reverse;animation-duration:80s}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track li{display:flex;align-items:center;gap:12px;height:60px;padding:0 24px 0 18px;border:1px solid var(--line);border-radius:999px;background:#fff;font-weight:700;font-size:17px;letter-spacing:-.01em;white-space:nowrap}
.marquee-track img{width:26px;height:26px;border-radius:6px;object-fit:contain}
@keyframes marquee{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none;flex-wrap:wrap;justify-content:center;width:auto;padding:0 var(--pad)}.marquee{-webkit-mask-image:none;mask-image:none}.marquee-track li[aria-hidden]{display:none}}

/* Goal (dark) */
.goal{padding:var(--section) var(--pad);display:grid;grid-template-columns:minmax(0,560px) auto;gap:clamp(56px,8vw,140px);align-items:center;justify-content:center;text-align:left}
.goal h2{max-width:16ch}
.goal .sub{margin-top:24px;font-size:19px;color:#b5b5b5}
.goal .iphone{width:clamp(280px,26vw,350px)}
.compare{width:100%;border-collapse:collapse;margin-top:56px;font-size:15px}
.compare th,.compare td{text-align:left;padding:18px 12px 18px 0;border-bottom:1px solid #2a2a2a;vertical-align:top}
.compare thead th{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:#8a8a8a;font-weight:500;padding-top:0}
.compare thead th:last-child{color:#fff}
.compare tbody th{font-weight:500;color:#8a8a8a;width:30%}
.compare td{color:#a8a8a8}
.compare td:last-child{color:#fff;font-weight:700}

/* Use cases */
.meet{padding:var(--section) var(--pad)}
.shots{max-width:1280px;margin:clamp(72px,8vw,112px) auto 0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(28px,3vw,48px);align-items:start}
.shot-card{display:flex;flex-direction:column;gap:32px}
.shot-card figcaption{font-family:var(--serif);font-size:24px;line-height:1.2;text-wrap:balance}
.shot-card .iphone{width:calc(100% - 12px);margin-inline:auto}

/* Less */
.less{padding:0 var(--pad) var(--section)}
.less-grid{max-width:1100px;margin:clamp(64px,7vw,96px) auto 0;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(48px,5vw,72px) clamp(32px,4vw,56px);text-align:center}
.less-grid>div{display:flex;flex-direction:column;align-items:center;gap:10px}
.less-grid p{color:var(--muted);font-size:15px}
.less-grid .stat{justify-content:center}
.stat-number{font-family:var(--serif);font-size:72px;line-height:1;letter-spacing:-.02em}
.less-grid .stat p{color:var(--muted)}

/* How */
.how{padding:0 var(--pad) var(--section)}
.steps{max-width:1100px;margin:clamp(64px,7vw,96px) auto 0;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,3vw,56px)}
.steps li{display:flex;flex-direction:column;align-items:center;gap:12px}
.step-number{font-family:var(--serif);font-size:44px;line-height:1}
.steps p{color:var(--muted);font-size:15px}

/* Closing (dark) */
.closing{padding:var(--section) var(--pad);display:flex;flex-direction:column;align-items:center;gap:48px}
.closing h2{font-size:clamp(44px,5.6vw,84px);max-width:14ch}
.closing-scan{display:flex;flex-direction:column;align-items:center;gap:14px;color:#8a8a8a;font-size:13px;letter-spacing:.08em}
.closing-scan .qr{width:96px;height:96px;background:#fff;padding:8px;border-radius:6px}
.closing :focus-visible{outline-color:#fff}

/* FAQ */
.faq{max-width:760px;margin:0 auto;padding:var(--section) var(--pad);text-align:left}
.faq h2{font-size:clamp(34px,3.4vw,48px);margin:0 0 40px;max-width:none}
.faq-list{border-top:1px solid var(--line)}
.faq-list details{border-bottom:1px solid var(--line)}
.faq-list summary{list-style:none;cursor:pointer;padding:24px 36px 24px 0;position:relative;font-weight:700;font-size:16px}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";position:absolute;right:4px;top:16px;font-size:22px;font-weight:400;color:var(--muted)}
.faq-list details[open] summary::after{content:"−"}
.faq-list details p{padding:0 0 22px;color:var(--muted);max-width:62ch}

.site-footer{display:flex;justify-content:space-between;align-items:center;padding:28px var(--pad) 36px;border-top:1px solid var(--line);font-size:13px;color:var(--muted)}
.site-footer div{display:flex;gap:22px}
.site-footer a:hover{color:var(--ink)}

/* Dialog */
dialog{width:min(440px,calc(100% - 32px));border:1px solid var(--line);border-radius:6px;background:var(--card);color:var(--ink);padding:44px 36px 36px;text-align:center;box-shadow:0 40px 100px rgba(40,32,18,.25)}
dialog::backdrop{background:rgba(0,0,0,.4);backdrop-filter:blur(6px)}
dialog h2{font-size:38px}
dialog p{color:var(--muted);margin-top:12px}
dialog .qr{width:180px;height:180px;margin:22px auto 6px;mix-blend-mode:multiply}
.phone-number{font-weight:700;color:var(--ink)!important}
.dialog-actions{display:flex;gap:22px;justify-content:center;align-items:center;margin-top:22px}
.dialog-close{position:absolute;top:10px;right:12px;width:44px;height:44px;font-size:26px;color:var(--muted)}
.copy-status{min-height:1.5em;font-size:13px}
body:has(dialog[open]){overflow:hidden}

/* Device-specific CTA */
.touch .desktop-only{display:none}

/* Responsive */
@media (max-width:1100px){
  .shots{grid-template-columns:repeat(2,minmax(0,1fr));max-width:720px}
  .pillars{grid-template-columns:repeat(2,1fr);row-gap:56px}
  .less-grid{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:900px){
  .goal{grid-template-columns:1fr;justify-items:center;text-align:center}
  .goal h2{margin-inline:auto}
  .compare{text-align:left}
  .goal .iphone{width:min(320px,78vw)}
  .steps{grid-template-columns:1fr;gap:48px}
}
@media (max-width:640px){
  :root{--section:112px}
  .site-header{height:60px}
  .header-right .nav-link{display:none}
  .brand{font-size:26px}
  .hero{padding-top:64px}
  .hero h1{font-size:clamp(44px,12.5vw,58px)}
  .lede{font-size:20px}
  .hero-figure .iphone{width:min(320px,80vw)}
  .pillars{grid-template-columns:1fr;row-gap:48px}
  .compare{font-size:14px}
  .shots{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:20px;margin-inline:calc(var(--pad) * -1);padding:4px var(--pad) 32px;scrollbar-width:none}
  .shots::-webkit-scrollbar{display:none}
  .shot-card{flex:0 0 76%;scroll-snap-align:center}
  .shot-card figcaption{font-size:21px;min-height:52px}
  .less-grid{grid-template-columns:1fr}
  .less-grid>div{text-align:center;align-items:center}
  .marquee-track li{height:52px;font-size:15px}
}