You haven't raised your prices in three years. Friday can help.
Owners put off price increases because they're afraid of losing regulars. Friday finds what the market actually charges, drafts the message, and answers every client who replies.
I think I need to raise prices but I'm scared everyone will leave
FridayThat's a really common fear. Here's what I found: the four salons within two miles charge $65 to $80 for a women's cut. You charge $52, same as 2023.
Going to $62 keeps you the most affordable in the area. Your supplies are up about 18% since then.
Ok. How do I tell people without it being weird
FridayI drafted a short note. It thanks them, gives a month's notice, and locks in the old price for anyone who books before the 1st. Want to read it?
Most owners know they're undercharging. Costs went up, rent went up, and the price list stayed the same, because the idea of telling your regulars feels awful.
What makes it hard
It isn't the math. It's the conversation. You picture the client who's been coming for eight years reading the text and feeling betrayed. So you wait another year, and you pay for it out of your own paycheck.
What Friday does
- Finds the real numbers. She looks up what similar businesses near you charge, and what your supplies cost now compared to when you last set prices.
- Suggests a number that still keeps you competitive.
- Writes the announcement in your voice. It's warm, gives plenty of notice and thanks people for their loyalty.
- Answers every reply. Friday thanks the clients who say "totally fair," is kind to the ones who push back, and flags anyone you might want to talk to personally.
- Updates your booking system on the day it takes effect.
You're allowed to get paid
A price increase done kindly almost never costs you the clients who matter. It just takes someone to do the uncomfortable part with you.